Stephanie Calahan shares a personal story about how a product that she purchased through a landing page caused her a financial headache of hundreds of dollars. This is a great example of why you should test your landing pages prior to launching them.
There are tons of examples in the market of how you should build a landing page and what kind of copy you need to use, but stories like this make it more personal and even more relevant. By creating a landing page that causes your customers financial hardship is a good way to LOSE customers.
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