Learning about Marketing from the Tennis Pros

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Learning about Marketing from the Tennis Pros

Unread post by JessMaynard » Thu Sep 03, 2015 6:04 am

This year the US Open has banned the "selfie stick". This would maybe indicate a discouragement of social sharing. That is simply not the case. Hashtags, twitter handles and more have flooded in with all the fans.

A lot can be learned from them that we may be able to implement on a smaller scale~ Check it OUT! then let me know what you think and what you may implement in the future.

Jess Maynard-Gilbert

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Lany Sullivan
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Re: Learning about Marketing from the Tennis Pros

Unread post by Lany Sullivan » Sun Sep 06, 2015 12:59 pm

Increasingly, brands are ditching highly polished, celebrity-led campaigns and, instead, relying on everyday people to spread their message on social media platforms...
Social allows a brands message to spread at little to no cost to the brand or agency. Promoting selfies and social messaging during large events like the US Open is a smart way for brands to reach more people NOT at the event.

Lany Sullivan
Management, Marketing, Events


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