Email marketing strategies need to include a few key components otherwise people like me, who really hate email, will be unsubscribing faster than you can blink. Trust, credibility and value are huge when developing and implementing your email strategy. Our friend, Stephan Hovnanian, has given us some really great tips this year about email marketing, set up, strategy, landing page creation, opt ins and so much more. He is a shining example of how to do email marketing properly.
Spamming and pitching your email list will get you in hot water with not just the law, but your followers. If you lose their faith and break their trust they're gonna bail and you lose those opportunities to build real connections.
Here's my take on email marketing...
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