IRRESISTIBLE, eh? And that's the first lesson that 'junk mails' teach you: craft shocking, unorthodox, bizarre, weird, uncommon headlines!
In this BRILLIANT article, the prolific Julie N of CoSchedule turns to the 'pests of postal service' - JUNK MAIL - for advice on how to write copy that converts
She looks at some popular direct marketers for inspiration, with Bill Jayme, the Modern Father of CONVERTING Junk Mail , playing the central role in this post. Some tips from his stable:
The links that she has listed in this article are alone worth your attention! I am interested to lap up a NEw Yorker profile of Bill Jayme, since telling stories about people and brands is MY favorite kind of writing!Using mystery and intrigue
Involving readers psychologically
Turning the service/product into something else.
Saying the word “free.”
Using exciting words.
Knowing who was reading
I can continue gushing about this article, but I'll stop and say: please give it a read... #HUGS