YouTube Advertising Extends Your Reach and Engagement

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Lany Sullivan
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YouTube Advertising Extends Your Reach and Engagement

Unread post by Lany Sullivan » Sun Jan 10, 2016 9:37 pm

YouTube has been a core strategy for RCUW since day one. We have yet to bust into the advertising side of it, but I still found this article about how YouTube advertising increases reach and engagement.

See, the thing we learned quickly about YouTube is that the more content and the quality of content really does matter. In 2015, we created 137 videos which is just under 3 videos per week. In 2016, we are planning on creating 250+ new videos. But this is just us....and maybe doesn't matter to you.

So, let's look at what does matter to you. Cord cutting is up as is YouTube viewership. Many businesses can't afford to advertise on TV, but you may have a budget that is better suited to YouTube advertising. 2016 is your time to jump on and take advantage of True View.

https://think.storage.googleapis.com/im ... get-02.jpg

Here's the thing though. If you are going to advertise on YouTube, then you really need to have a YouTube channel. Viewers are BUYING because of YouTube ads and commercials. This is definitely the time to increase your video output. If you need help with this, you can always reach out to Sheryl Loch. Her email is sheryl@gingerrootsmedia.com.


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