They focus on 4 things:
1. Redefine what it means for a video to go viral
2. Treat "user experience" as a mind-set, not a department
3. Engage fans in a two-way dialogue (don't turn off YouTube comments)
4. Evolve your digital storytelling from a strict story arc to a never-ending story
This quote from the article really resonated with me and what we are doing with RCUW YouTube Channel.
Following these 4 simple steps that they outline in this article, I think, can help a new or newer YouTube channel define their goals and objectives right off the bat and create something that resonates with their audience.It's not about one-hit wonders. It's about finding a sustainable audience that jumps at every new song you release (or in this case, video). Challenge your team to figure out what "viral" really means for your brand: How big is your audience—is it really millions? What's your primary metric? GRPs? Views? Or engagements and conversions? Do you want to build an audience this quarter—or this weekend?