One of the primary reasons I am putting off the creation of a new website is my obsession with that 'perfect About Me' page. I want my words to throb with my personality, my not-so-funny humor and my dreams. My gargantuan expectations have left me paralyzed...but I am slowly chipping away at my reluctance!
Given my fascination with About Us pages, I squealed in delight after spotting Hubspot's article on some fascinating About US pages in my Inbox. The author contends that the the most refreshing About Us Pages do one of the following:
Of course, you can combine the above traits into one About Us page, but the bottom-line is just this: SAY or SHOW something that will elicit a happy emotion from your readers. Make your words tug at their heartstrings!a. Tell a story
b. Show the founder's personality
c. Uses videos and testimonials to lend more credibility
d. Throws in an unexpected trivia or tidbit that makes the user smile
e. Clear, straightforward and customer-driven
Hope you enjoy it too <3