75% of mature marketers use A/B testing. That is a HUGE number, but I believe that is based more on a corporate or brand level of marketers. Many small businesses do ZERO A/B testing and shockingly there is still a handful that don't even know what A/B testing is.
It's ok! You can start today! This article from Oracle goes through the 6 key steps that you need when you start A/B testing. Now, if you are a one man show or just don't have enough resources to create teams to evaluate and implement these steps, you can still use these 6 steps. It may take you a little longer and you may need to hire a professional to help, but you CAN do this.
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