Stephan Hovnanian is one of our email marketing subject matter experts that we always turn to when it comes to email marketing strategy, landing pages and most importantly the big C... Conversions!
In this article, Stephan sets you up with the first 4 components you need to focus on when you start your email marketing campaigns. The first component is Expectations. Did you realize that you really do want to set expectations for your audience as you are building your list? What expectations have you set? How do you intend to manage them? Get started right with Stephan.
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