"An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does.
They should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique."
I find the term 'elevator pitch' amusing! LOL
For a long time, I thought these were pithy sales pitches that were delivered inside elevators It took me a while to realize that an elevator pitch is a succinct encapsulation of your purpose, priorities and unique service proposition that could be delivered anywhere. The What, Why, How of journalism apply here!
This article outlines the steps to craft a convincing elevator pitch
The six outlines steps are:
- Identify your goal
Explain what you do
Communicate your USP
Engage with a question
Put it all together